Our New Brand

Why have we changed the brand? 

This quote from Simon Sinek sums it up…

“People don’t buy WHAT you do, they buy WHY you do it.”

For the last year, we have been exploring and learning about what it means to be a plant-based company. Along the way, we discovered our story: a narrative of creative purpose, intentional formulation and passion to positively impact others.

Our new name captures this spirit!

PURELY is the essence 
Purely joyful ~ Purely from the heart  ~ Purely sourced ingredients  ~ Purely made with intention
MAXWELL is vibrant living
Maxwell is the maker ~ Maxwell is the purpose ~ Max-well-ness is the intention
~ The Hummingbird ~

This little bird was chosen to be our spirit guide, teaching us to celebrate life with joy, courage and hope while reminding me never let obstacles get in my way.

They show us the sweetness of life, amidst all complexities.

What does this mean for you?

We are passionate about health and wellness.

We love helping people live their best lives by making products that help them feel good, look good, and do good. We’re committed to continuing to refine our current products while bringing new creations to market that are all designed to positively impact YOUR health and well being.

Thank you for supporting us every step of the way. We are so excited to spread our wings!